Case Study
Creating an Immersive Retail Experience with a 3D LED Installation
ELTEK was selected by NEPI Rockcastle to deliver a landmark digital display installation at Promenada Craiova, transforming one of the mall’s central areas into a high-impact visual attraction.
The project involved the design and integration of a large-scale 3D LED display, combining advanced LED technology, content management capabilities, and audiovisual integration. The result is an engaging digital media platform that enhances visitor experiences, supports advertising opportunities, and creates a distinctive visual centerpiece within the shopping center.
The installation demonstrates how modern digital display technologies can elevate customer engagement while providing retailers and venue operators with an innovative communication channel.
Client
NEPI Rockcastle
Project Type
Retail Digital Signage & 3D LED Display Integration
Location
Craiova, Romania
Technologies Implemented
3D LED Display, Four-Sided LED Structure, Content Management System (CMS), AV Integration
Key Project Highlights
Designed for maximum visibility within the shopping mall environment, the installation combines innovative LED display technology with centralized content management, enabling dynamic visual experiences and flexible content delivery.
- Four-Sided 3D LED Display
- More Than 115 sqm of LED Surface
- 45-Degree Angled Corner Cabinet Design
- Centralized Content Management System
- Retail-Focused Digital Media Platform
- Professional AV Integration
Project Results
The deployment delivered a highly visible digital communication platform that supports both customer engagement and commercial communication objectives within Promenada Craiova.
Enhanced Visitor Engagement
The large-scale LED installation creates an eye-catching focal point that captures attention and increases interaction with displayed content.
Premium Advertising Opportunities
The display provides a flexible digital platform for promotional campaigns, brand activations, and commercial advertising.
Dynamic Content Management
The integrated CMS enables efficient scheduling, content updates, and centralized control from a single platform.
High-Impact Visual Communication
The four-sided configuration ensures excellent visibility from multiple locations throughout the shopping center.
Future-Ready Retail Infrastructure
The scalable digital signage platform supports evolving marketing initiatives and long-term communication requirements.