Case Study
Modernizing One of Bucharest's Most Iconic Digital Media Facades
In 2024, ELTEK was selected as the technology integration partner for the modernization of Cocor Media Channel, one of the most recognizable digital media facades in central Bucharest.
Client
Cocor Media Channel
Project Type
Digital Signage & LED Media Facade
Location
Bucharest, Romania
Technologies Implemented
LED Display, LED Structure, Content Management System (CMS), AV Integration
Key Project Highlights
Following a detailed technical assessment, ELTEK determined that a simple equipment replacement would not fully address the operational and structural limitations of the existing installation. The project evolved into a complete reconstruction of the media infrastructure, including the display architecture, support structure and content management platform.
- Complete media facade modernization
- New modular outdoor LED architecture
- Centralized content management platform
- Synchronized multi-display playback
- Hybrid fiber optic & CAT6A distribution network
- 24/7 operational design
Project Results
The modernization delivered a scalable digital advertising platform capable of supporting complex campaigns with improved reliability, energy efficiency and operational flexibility.
Enhanced Visual Performance
High-brightness LED technology ensures exceptional visibility day and night, even in demanding outdoor conditions.
Centralized Content Management
The NAVORI platform enables automated scheduling, real-time updates and simplified campaign management from a single interface.
Future-Ready Infrastructure
The new architecture provides the flexibility and reliability required to support evolving advertising needs and long-term operation.
Continuous Operation
Designed for 24/7 performance, the system minimizes maintenance requirements while improving overall operational reliability.